Two people. One human side, one technical side. The intersection is the company.
PromptMetrics is Ranya and Izzy: life partners, business partners, co-founders. Ranya is the human skills. Izzy is the technical infrastructure. What you hire is what happens where the two of them meet.
Ranya
Ranya is the voice and the connector. She runs the relationships, the storytelling, and the human side of every engagement. She processes the world in pictures: she'll take the fog of an unclear problem and build something the whole room can suddenly see. Her best move is a question that sounds like a clarification and lands like a reset. Egyptian-born, Berlin-based. She names the hard thing, then shows you how to ride it.
Izzy
Izzy is the builder. He runs the technical work, the architecture, the systems, and he builds them himself, which is the reason we can promise what we promise. He spent a year building with AI before this company existed: no client, no brief, just synthetic data and a need to know how far it goes. He sees a broken workflow as a puzzle with the wrong instructions. When a build comes together, he talks about what changes for the humans on the other side of it.
PromptMetrics is our fifth business.
We've built a publishing venture, a print business, a 40-person HubSpot agency across six countries, a CRM tool, an AI automation company that was too early, and an LLM observability tool we eventually open-sourced and walked away from. We've been acquired, worked inside the acquiring company, and came back to the startup world because building things with our own hands, fast and close to the people we serve, is simply who we are.
The agency is the story that matters most. It had just had its best year, 65% growth and HubSpot Partner of the Year, when COVID hit. In one month we lost four clients and watched retainers get cut in half. We cut our own salaries to zero before touching anyone else's. We led a distributed team through it with honesty. We came out with our values and most of our team intact. That's how we operate when things go wrong: the part you can't see in a demo.
What we won't compromise on.
Ranya won't strip her authenticity for anyone. The questions she asks in rooms that would prefer silence are not a personality trait she leaves at the door. They're the product. Izzy won't sell something that doesn't work just because a client wants to believe it will. If the architecture is wrong, he'll say so, then build the thing that actually works.
Same value, two expressions: integrity over comfort. Every time. We'll tell you what we see before you're ready to hear it, and we'll still be there when you are.
We're rebuilding PromptMetrics from scratch as of 2026. No inherited product, no legacy clients, no Fortune 500 logo wall, and we won't pretend otherwise. We're looking for a small number of early customers who want to build this with us. If you go first, you get our full attention and a price that reflects it. If you need someone else to have gone first, we're honest that we're not the right fit yet.
If that's the kind of partner you want, let's talk.
The first call is free, and it's a conversation, not a pitch.