Field notes.
Real opinions about what AI is getting right and wrong for operators in 2026, written by us, in our own voice, not a content calendar. Plus the occasional teardown of something Izzy built and what it taught us.
Articles
AI Pricing Strategy: Why SaaS Models Fail for AI Startups
Are you underpricing your AI product? Find out why AI startups are ditching SaaS per-seat models for services-as-software and outcome-based pricing.
How to Cut AI Coding Tool Costs by 30-60% Without Losing Quality
Overspending on AI coding tools? Learn how engineering teams slash Copilot, Cursor, and Claude Code costs by 30-60% without sacrificing code quality or output.
AI Pricing in 2026: Why Cost-Per-Outcome Beats Tokens
Stop paying the verbosity tax. Discover why Cost-Per-Outcome (CPO) is the ultimate 2026 AI pricing model and how to implement it in 30 days.
The 4 AI Loops of Death That Kill EU Startups Before Series A
Spending €2k–€50k/month on LLMs? Discover the 4 hidden loops destroying startup margins and compliance readiness, and the 90-day plan to fix them before the EU AI Act hits.
Cutting LLM Costs by 85%: 5 Hidden Quality Risks to Avoid
Aggressive LLM cost optimization can silently destroy product quality. Learn the 5 hidden risks of model switching and how to cut costs without flying blind.
The AI Cost Trap: Why Falling Token Prices Won't Save Your Budget
Token prices dropped 92%, yet enterprise AI spend exploded 16x. Discover why the Jevons Paradox and agentic workflows are inflating your budget and how to fix it.
AI Infrastructure Costs 2026: A Build vs. Buy Decision Guide
Stop optimizing blindly. Learn the true TCO of enterprise AI in 2026. We break down costs for vector DBs, tokens, and observability to help you avoid the Danger Zone.
From €115 to €43,000: Preventing LLM Cost Catastrophes
A single AI agent caused a €43,000 bill in 4 weeks. Learn the 5 behavioral failure modes driving runaway LLM costs and the guardrails to stop them.
FinOps for AI: How to Track & Reduce LLM Costs Per Feature
Spending over €5K/month on LLMs? Learn why per-feature cost tracking is critical for AI FinOps, EU compliance, and cutting token waste by up to 50%.
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